Who Can Use It

The UNIEF Global Trustmark may be used by organisations that demonstrate a commitment to responsible, transparent, and trustworthy digital commerce in line with the UNIEF Global Code of Conduct.

The Trustmark is open to a wide range of actors across the digital trade ecosystem, as long as they operate legally and uphold the principles of fair and sustainable e-commerce.

The Trustmark may be used by:

• E-commerce merchants (domestic or cross-border)
• Marketplaces and digital platforms
• Logistics and fulfilment providers
• Payment and fintech services
• Digital service providers supporting e-commerce (SaaS, AI, cybersecurity, customer tools)

To use the Trustmark, an organisation must:

• Be a registered legal entity
• Operate in good faith with transparent business information.
• Commit to the UNIEF Global Code of Conduct
• Renew this commitment annually.

• It is not a legal certification and does not require audits.
• It is a voluntary, principle-based commitment to responsible and trustworthy e-commerce.