The mission of UNIEF is to strengthen global digital commerce by bringing together national associations, policymakers, companies, and civil society actors around shared principles, practical cooperation, and responsible innovation.
Support fair, transparent, and trustworthy e-commerce ecosystems,
Enable inclusive participation for SMEs, entrepreneurs, and emerging markets,
Promote voluntary standards and good practices that raise the quality of digital trade,
Facilitate dialogue between industry and public institutions,
Advance ethical and sustainable digital transformation,
Foster cross-border cooperation and knowledge sharing across regions.
Support fair, transparent, and trustworthy e-commerce ecosystems,
Enable inclusive participation for SMEs, entrepreneurs, and emerging markets,
Promote voluntary standards and good practices that raise the quality of digital trade,
Facilitate dialogue between industry and public institutions,
Advance ethical and sustainable digital transformation,
Foster cross-border cooperation and knowledge sharing across regions.
UNIEF’s mission reflects a simple idea: Digital commerce works best when trust, clarity, and collaboration are at its core.
UNIEF’s vision is a future where digital commerce is:
Accessible to businesses and consumers in all regions, regardless of size, geography, or economic capacity.
Built on clear communication, fair practices, and respect for consumers and small businesses.
Guided by ethical standards in data use, AI deployment, logistics, sustainability, and trade behaviour.
Supported by cooperation between national associations, industry actors, public institutions, and global stakeholders.
Contributing to long-term economic, social, and environmental well-being by aligning with the UN Sustainable Development Goals.
Designed to empower people, enabling entrepreneurship, innovation, safer consumer experiences, and digital inclusion.
Accessible to businesses and consumers in all regions, regardless of size, geography, or economic capacity.
Built on clear communication, fair practices, and respect for consumers and small businesses.
Guided by ethical standards in data use, AI deployment, logistics, sustainability, and trade behaviour.
Supported by cooperation between national associations, industry actors, public institutions, and global stakeholders.
Contributing to long-term economic, social, and environmental well-being by aligning with the UN Sustainable Development Goals.
Designed to empower people, enabling entrepreneurship, innovation, safer consumer experiences, and digital inclusion.
A global digital marketplace where:
UNIEF envisions a digital economy that is fairer, safer, smarter, and more connected, benefiting people, businesses, and societies worldwide.