Global E-Commerce Standards

United
E‑Commerce
Federation.

The authoritative platform for international cooperation in e-commerce standards, bringing together governments, businesses, and civil society to create frameworks for secure, inclusive digital trade worldwide.

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Policy·8 October 2026

Izba Gospodarki Elektronicznej Joins UNIEF as a Founding Member

UNIEF welcomes Izba Gospodarki Elektronicznej, the Polish Chamber of Electronic Economy, as a Founding Member, strengthening international e-commerce cooperation.

Policy·7 October 2026

Dubai CommerCity and GCF Advance AI-Powered Digital Commerce

Dubai CommerCity, a Founding Member of UNIEF, joins global digital commerce leaders at an AI roundtable featuring the signing of an MoU with the GCF.

Events·3 July 2026

UNIEF and eCommerce Institute Explore New Opportunities

UNIEF (United E-Commerce Federation) recently held a meeting with the eCommerce Institute to explore opportunities for collaboration and discuss ways to strengthen international cooperation across the global e-commerce ecosystem.

About UNIEF

The Leading Voice in Global E-Commerce Governance

UNIEF serves as the authoritative platform for international cooperation in digital trade standards. We bring together governments, multinational corporations, and civil society organizations to create frameworks that enable secure, inclusive, and sustainable e-commerce growth worldwide.

Through comprehensive research, strategic advocacy, and collaborative programs, UNIEF drives the evolution of global e-commerce while protecting consumer rights, supporting fair competition, and promoting environmental responsibility.

Policy development and regulatory harmonization
Technical standards setting and capacity building
Infrastructure for public-private dialogue

Professionals collaborating on laptops around a shared table

Our Focus

Mission & Strategic Pillars

Four strategic pillars guide our work in advancing global e-commerce standards and enabling sustainable digital trade worldwide.

Policy Standards

Comprehensive policy frameworks for cross-border e-commerce and regulatory harmonization

SME Enablement

Tools and resources for global expansion and digital transformation

Sustainability

Environmental responsibility and green practices in digital commerce

Market Intelligence

Data-driven insights on global e-commerce trends and developments

What We Do

Flagship Programs 2025-2026

2025-2026Global

Publications

Reports & White Papers

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Report·6 October 2026

AI in Retail Global Report

AI marketing is now fully in motion: it has transitioned from the theoretical to the practical as marketers welcome AI into their strategies and test possibilities. With unrelenting waves of socioeconomic uncertainty, engagement strategies must change, not just from month to month but even week to week. To create AI-driven personalized customer experiences at scale, retailers need a foundation that unifies customer data across loyalty, in-store, e-commerce, mobile, and more. This is why more than 80% of retailers worldwide are using or transitioning to SAP (source: SAP).

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Report·6 October 2026

European E-Commerce Report (2026)

Ecommerce Europe, the voice of the European digital commerce sector, is pleased to present the 2026 edition of the European E-commerce Report and would like to acknowledge the hard work of the Centre for Marketing Innovation of the Amsterdam University of Applied Sciences in conducting the research. The report indicates steady growth in European e-commerce last year. Total European B2C e-commerce turnover increased by 7%, rising from €842 billion to €911 billion in 2025. After adjusting for inflation, European B2C e-commerce turnover grew by 4%, while the EU-27 recorded real growth of 5%.

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Report·8 February 2026

Global Digital Economy Report (2025)

The Digital Economy comprises about 15 percent of world GDP in nominal terms, according to the World Bank. This amounts to about $16 trillion of approximately $108 trillion in 2024. This report examines the foundation of the global Digital Economy and forecasts its trajectory of growth and development, along with shortfalls and necessities in 2025 and beyond. The report’s objective is to capture the essential use and trends of the digital infrastructure and related technology that’s used to build Digital Economies throughout the world.

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