Research & Intelligence
Reports & White Papers
Scope
These include:
- Comparative and thematic reports
- Policy-relevant analysis
- Practical frameworks and guidance
Reports and white papers provide a structured overview of complex issues and are updated regularly.
Library
Publications
Report·
AI in Retail Global Report
AI marketing is now fully in motion: it has transitioned from the theoretical to the practical as marketers welcome AI into their strategies and test possibilities. With unrelenting waves of socioeconomic uncertainty, engagement strategies must change, not just from month to month but even week to week. To create AI-driven personalized customer experiences at scale, retailers need a foundation that unifies customer data across loyalty, in-store, e-commerce, mobile, and more. This is why more than 80% of retailers worldwide are using or transitioning to SAP (source: SAP).
Download
Report·
European E-Commerce Report (2026)
Ecommerce Europe, the voice of the European digital commerce sector, is pleased to present the 2026 edition of the European E-commerce Report and would like to acknowledge the hard work of the Centre for Marketing Innovation of the Amsterdam University of Applied Sciences in conducting the research. The report indicates steady growth in European e-commerce last year. Total European B2C e-commerce turnover increased by 7%, rising from €842 billion to €911 billion in 2025. After adjusting for inflation, European B2C e-commerce turnover grew by 4%, while the EU-27 recorded real growth of 5%.
Download
Report·
Global Digital Economy Report (2025)
The Digital Economy comprises about 15 percent of world GDP in nominal terms, according to the World Bank. This amounts to about $16 trillion of approximately $108 trillion in 2024. This report examines the foundation of the global Digital Economy and forecasts its trajectory of growth and development, along with shortfalls and necessities in 2025 and beyond. The report’s objective is to capture the essential use and trends of the digital infrastructure and related technology that’s used to build Digital Economies throughout the world.
Download