UNIEF Global Code of Conduct: 10 Global Principles

Organisations communicate clearly about products, prices, terms, and delivery.

• UNGCP
• SDG 12
• SDG 16

Consumers receive fair returns, refunds, and dispute resolution.

• UNGCP
• SDG 10

Personal data is protected, and digital systems are secure.

• UN Privacy Resolution
• SDG 16

AI-driven decisions are ethical, non-discriminatory, and transparent in intent.

• UNESCO AI Ethics
• SDG 9

Payment systems follow recognised security standards and protect users from fraud.

• UN Digital Payments Principles

For international sales, duties, delivery times, and consumer rights are clearly explained.

• UNCTAD Cross-Border E-Commerce Guidelines

Packaging, fulfilment, and delivery practices aim to reduce environmental impact.

• SDG 12
• SDG 13

E-commerce is accessible to diverse users and inclusive of SMEs, women-led and underserved communities.

• SDG 5
• SDG 10

Businesses avoid deceptive practices, unfair manipulation, corruption, and exploitation.

• UN Global Compact
• SDG 16

Organisations monitor their practices, address issues, and improve transparently.

• UNGP
• SDG 17