Dubai CommerCity and GCF Advance AI-Powered Digital Commerce

Dubai, UAE - 7 October 2026 - Dubai CommerCity hosted the AI in Digital Commerce Roundtable, bringing together senior representatives from the digital commerce, technology, business and diplomatic communities to explore the future of AI-powered commerce, emerging technologies and international collaboration.

The event also brought together two organisations with a strong institutional connection to UNIEF: Dubai CommerCity, a Founding Member of UNIEF, and the Global Commerce Foundation (GCF), highlighting the importance of continued cooperation across the global digital commerce ecosystem.

Dubai CommerCity and Global Commerce Foundation Sign MoU

A key highlight of the programme was the signing of a Memorandum of Understanding (MoU) between Dubai CommerCity and the Global Commerce Foundation, establishing a framework for cooperation in digital commerce, innovation and emerging technologies.

The MoU signing formed part of a focused programme dedicated to exploring the next frontier of AI-powered digital commerce, with strategic discussions around innovation, partnerships and international connectivity.

Advancing AI in Digital Commerce

The roundtable featured opening remarks by H.E. Ms. Amna Lootah, Director General of Dubai CommerCity, a presentation of the BRIDGE initiative by Marcos Pueyrredon, President of the Global Commerce Foundation, and an AI Innovation Showcase featuring startups from the Dubai CommerCity ecosystem.

The discussions addressed the evolving role of artificial intelligence in digital commerce and the opportunities emerging technologies can create for businesses, institutions and international markets.

International Participation

The gathering brought together senior representatives from Dubai CommerCity, the Global Commerce Foundation and the wider digital commerce ecosystem, including H.E. Amna Lootah, Marcos Pueyrredon, GCF Board Members and representatives of the eCommerce Institute.

The event also welcomed diplomatic representatives from Argentina, Brazil, Mexico, Spain and Portugal to the UAE, alongside business leaders and representatives from the technology and innovation ecosystem.

UNIEF and Dubai CommerCity: Strengthening Global Commerce Connections

As a Founding Member of UNIEF, Dubai CommerCity plays an important role in UNIEF’s growing international network of e-commerce associations, institutions and ecosystem stakeholders.

UNIEF Secretary General Burak Yalım participated in the roundtable, further strengthening the connection between UNIEF and one of its founding members at a high-level platform focused on the future of digital commerce.

UNIEF’s participation reflects its commitment to fostering dialogue and cooperation between e-commerce organisations, businesses, technology ecosystems and public institutions across regions.

As AI and emerging technologies continue to reshape digital commerce, platforms that connect different markets and stakeholders will become increasingly important in supporting international knowledge exchange, innovation and cross-border collaboration.

UNIEF looks forward to continuing its engagement with Dubai CommerCity and its wider international network to support the development of a more connected, innovative and collaborative global digital commerce ecosystem.