UNIEF Global Trustmark

UNIEF Global Code of Conduct: 10 Global Principles

1

Transparency & Honesty

Organisations communicate clearly about products, prices, terms, and delivery.

(UNGCP, SDG 12, SDG 16)

2

Fair Treatment of Consumers

Consumers receive fair returns, refunds, and dispute resolution.

(UNGCP, SDG 10)

3

Secure & Privacy-Respecting Digital Practices

Personal data is protected, and digital systems are secure.

(UN Privacy Resolution, SDG 16)

4

Responsible Use of AI & Automation

AI-driven decisions are ethical, non-discriminatory, and transparent in intent.

(UNESCO AI Ethics, SDG 9)

5

Safe & Secure Payments

Payment systems follow recognised security standards and protect users from fraud.

(UN Digital Payments Principles)

6

Clear Cross-Border Information

For international sales, duties, delivery times, and consumer rights are clearly explained.

(UNCTAD Cross-Border E-Commerce Guidelines)

7

Sustainability & Responsible Logistics

Packaging, fulfilment, and delivery practices aim to reduce environmental impact.

(SDG 12, SDG 13)

8

Inclusive & Accessible Commerce

E-commerce is accessible to diverse users and inclusive of SMEs, women-led and underserved communities.

(SDG 5, SDG 10)

9

Ethical Business Conduct

Businesses avoid deceptive practices, unfair manipulation, corruption, and exploitation.

(UN Global Compact, SDG 16)

10

Accountability & Continuous Improvement

Organisations monitor their practices, address issues, and improve transparently.

(UNGP, SDG 17)

1

Transparency & Honesty

Organisations communicate clearly about products, prices, terms, and delivery.

(UNGCP, SDG 12, SDG 16)

2

Fair Treatment of Consumers

Consumers receive fair returns, refunds, and dispute resolution.

(UNGCP, SDG 10)

3

Secure & Privacy-Respecting Digital Practices

Personal data is protected, and digital systems are secure.

(UN Privacy Resolution, SDG 16)

4

Responsible Use of AI & Automation

AI-driven decisions are ethical, non-discriminatory, and transparent in intent.

(UNESCO AI Ethics, SDG 9)

5

Safe & Secure Payments

Payment systems follow recognised security standards and protect users from fraud.

(UN Digital Payments Principles)

6

Clear Cross-Border Information

For international sales, duties, delivery times, and consumer rights are clearly explained.

(UNCTAD Cross-Border E-Commerce Guidelines)

7

Sustainability & Responsible Logistics

Packaging, fulfilment, and delivery practices aim to reduce environmental impact.

(SDG 12, SDG 13)

8

Inclusive & Accessible Commerce

E-commerce is accessible to diverse users and inclusive of SMEs, women-led and underserved communities.

(SDG 5, SDG 10)

9

Ethical Business Conduct

Businesses avoid deceptive practices, unfair manipulation, corruption, and exploitation.

(UN Global Compact, SDG 16)

10

Accountability & Continuous Improvement

Organisations monitor their practices, address issues, and improve transparently.

(UNGP, SDG 17)